Friday, September 21, 2007

Changing colors of mobile telephony

Vodafone boxer now?
Indian mobile telephony, though it has been there for a longer time of course, came to a real existence with the advent of Reliance India Mobile, A dream of Mukesh Ambani, something that brought the very concept of cellphone for every person, a company that gave away cellphones for as low as 500 bucks, and is still providing people with cellphones at the lowest rates. Though, the name of the company is different now, the owner has changed, and so is the color.
if you remember, there used to be a number of small companies in the early 2000s most of which had started during '96 to '98. Namely, Escotel, BPL, Oasis, Spice, Orange, Essar, Aircel, Hutch, even Airtel. But then times changed and BSNL and then Reliance came up with services, threatening small companies to an extent and thus came the era of M&A, that is, Merger and Acquisitions in the mobile telephony, and the colors really started changing. With this new era, a race started off, prices fell, fundas like airtime came to an end forever, and the number of users grew exponentially. From thousands to lacs and finally, to crores. In this game of M&A, Airtel turned out as the largest company, crossing Reliance and BSNL both. In the race of getting the top position, Airtel bought Oasis (Rajasthan), Aircel bought RPG cellular (Tamilnadu), though it is itself a small entity, and Hutch made a pact with Essar. The light colored Escotel was bought by the relatively new Idea cellular and changed to a beautiful light blue. Whereas the orange Orange and orange Hutch changed into a green background pink when an egyptian partner came in. The Hexacom's Oasis, active in Rajasthan, turned from a light blue (as long as I remember), turned a Vibrant red when Airtel bought it. Last year, the blue circle BPL also changed into Hutch. But one of the major changes was brought by the split between Ambani brothers when the dull looking Blue-green RIM was converted to a Vibrant red-Sky blue logo of ADAG with two big A's in the centre.

Old Reliance: RIM New Reliance Mobile: the ADAG icon

And now, the Hutch puppy that followed us for so long, has been given a new shining bright red home by Arun Sarin's Vodafone, changing the ages old logo of India's big brother company, Hutch, to a new Red comma, seen majorly on the England Cricket team's t-shirts till date.
Anyways, happy new home, dear puppy!

1 comment:

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