Friday, April 18, 2008

Ad(d) value

The little sweet doggy is back with a little girl this time. During the debut match of IPL, the thing I enjoyed the most after Mccullum's innings was the series of Vodafone ads.

The little dog wetting the tickets for envelopes by licking them was an awesome sight. The interesting part is that Vodafone doesn't come into the picture anywhere until you are completely held by the double innocence of the girl and the doggy.

And then, they simply write their message in big letters, such that it reaches every single heart.

I mean, when you watch it for the first time, it sure does.

Even before this, Vodafone has made beautiful ads for their alerts' services, the best one being for the art of living alerts.

Of course, nobody has forgot the 'Kabhi kabhi mere dil mein khayal aata hai' ad where a guy sings one song through out his life and at the end you get an almost statutory warning telling you 'Zyada gaane sunen' (listen to more songs).

I just hope they keep on making such ads, which not only add to their customers, but also make the entire experience of watching TV great.

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