Tuesday, April 8, 2008

Google and Googlability

I had decided this post to be titled as Googlability. But since I'm a very literary person, at least nowadays, I let myself have some inspiration and named it Google and Googlability.

What is Googlability?

In simple terms, the ability of a search result to be googled easily is its Googlability.

I haven't yet made it mathematical so that it's just a concept and can be understood easily by anyone.

Now let us take some examples to understand Googlability. Let us start with the Indian Premier League. Indian Premier League is an easily Googlable term. That is, when we write Indian Premier League in the Google search box, we simply get the results related to the Indian Premier League we want and not any other thing.

Too simple. Isn't it?

When do you get results for 'Z' when you search for 'X'?

Sometimes we do.

Let us talk about Mumbai Indians. How many results out on top are for the IPL Mumbai team? Though the first ten results are for the IPL team only but not as many as come for Chennai Super Kings or Kolkata Knight Riders. This is an example of relatively low Googlability.

Today we need to know how to make ourselves more Googlable if we want people to register our presence in the online world. Being Googlable is especially necessary for those people and organisations which are googled by people and which need to be seen or heard by the people in order to advertise themselves.

We can say Googlability comes from a balance between uniqueness and generalisation. While you go out in the cyber space for an identity it should be as unique as it can be and that without losing its general identity.

Today I am happy that my name is Googlable enough and gives results on the first page of Google. After all, Googling is all about the first page search results.

No comments: